The Client

Dur-A-Flex, Inc. is a family owned manufacturer of high-performance, resinous floor and wall systems. With over 50 years in business, Dur-A-Flex is recognized for its ability to continually deliver new and innovative products to the coatings industry. Its unmatched level of customer service is derived from an experienced team of technical service experts as well as stringent quality processes; providing customers with the confidence that they are installing the best product for the job.

August 2017

Project Highlights

Custom Responsive Design Umbraco CMS




Problem Solved

Dur-A-Flex has been a long-time client, and when they asked us to do a redesign on their current site (also built by us), we pulled out all the stops. Using valuable metric data from Google, we were able to identify exactly how to rearchitect their site to help users find what they need. Organizing their site based on industry segments allowed users to identify with the exact problem they were experiencing, and help drive more sales and traffic. 

We also created a completely custom flooring builder that allows users to quickly play around with flooring colors to get a feel for how their floor will look. And to boot, all forms are piped right into their Customer Management software. 


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