Oct
27
2025

October 2025 Google Core Update: What Marketers Should Know

Google confirmed a broad core update in October 2025, and early data shows significant ranking volatility across multiple industries. Tracking tools first spotted movement around October 15–17, with large fluctuations continuing into late October.

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Oct
23
2025

What Marketers Must Know About AI Driven Search

The search landscape is undergoing a measurable shift. Google’s introduction of features like AI Overviews and AI Mode is reshaping how users engage with search results—and that means marketers and content creators must change how they approach SEO.

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